Selling in Brooklyn

How to sell your Brooklyn property for the highest price possible. Part 2

This is Part 2 of a series of articles that will enable you to sell your property in Brooklyn for the highest possible price that the market will bear. Today we will cover bullet point #1: Hire a broker.

I know what you’re thinking. “Hire a broker” is very self serving, because after all I am a real estate broker. Be that as it may, it’s the best advise I can give you. You don’t have to hire me, but if you want the highest price that the market will bear for you property, you NEED the services of a top notch real estate broker. There is just no way in the world that a lay person is capable of creating the same type of buzz and excitement about a property, which leads to premium sales prices, that a experienced successful broker can.

As I wrote in Part 1, exposure is the key to getting top dollar. An experienced broker will have a marketing plan ready to put in place that will insure that you get maximum exposure for your property.

The top brokerage firms in Brooklyn have the top rated websites for people looking for real estate in Brooklyn, with millions of visits a month, targeting prospective buyers for our neighborhoods. They know how to present the property for maximum response, and can get the prospects excited about your property before they even come to look!

When all the marketing pieces are put into place, and the broker runs his first open house, it is feasible, that if everything has been constructed correctly, that interested buyers will feel compelled to bid, and may even pay well beyond the original asking price.

Other reasons for hiring a broker are;

  •  Security- Thieves will not call a broker to see a house, but they may call you for easy access. All prospective buyers are escorted by the broker, so you’re never alone with a stranger.
  • Negotiating- Experienced brokers are experts at keeping more money on the table for you. Buyers often try to negotiate repair items, tenancy issues, timing issues, which brokers are experts at handling.
  • Title issues- Brokers know how to get violations removed quickly, expedite title problems, and get your sale to close, where own your own, you wouldn’t close.

I will cover other tasks that brokers are responsible for as I cover the other bullet points for achieving your maximum sales price, but remember: properties sold by brokers sell for between 10-15% higher than properties sold by owners. Minus a normal commission, how much will that cost you if you don’t hire a broker?

“If you have a toothache, go see a dentist. If you want to set up an estate, go see an attorney. If you want to sell your largest asset for the highest price that the market will bear, hire a broker.”



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